LINGO

Don’t just eat right.
Eat what’s right for you.

Diets don’t impact people equally. Our bodies process nutrients differently, plain and simple. So how can you figure out which foods work for you? Enter Lingo: a biowearable that tracks glucose in real time, allowing you to see how your body responds to your eating habits. 

As Copy Lead, I led messaging strategy and copy development for Lingo’s U.S. launch. Through workshops with company leadership, I helped define the brand’s mission, vision, and voice, and gave teams a shared story to tell. Then, of course, I wrote the words to bring it to life.